@book{12531, author = {D'Andrea, Guillermo. and Quelch, John.}, title = {Marketing estratégico en Latinoamérica :}, publisher = {Pearson Educación,}, year = {2001.}, address = {Buenos Aires :}, edition = {1a ed.}, note = {Traducción de: Cases in Strategic Marketing Management : Business Strategies in Latin America, 1st ed.} }