| 000 | 01298cam a2200373Ka 4500 | ||
|---|---|---|---|
| 001 | tec012267338 | ||
| 003 | MX-MoT | ||
| 008 | 090826s2009 mx a b 001 0 spa d | ||
| 020 | _a9789701067109 | ||
| 020 | _a970106710X | ||
| 035 | _a(OCoLC)683013196 | ||
| 040 |
_aPEUPC _bspa _cPEUPC _dOCLCQ _dXVF |
||
| 041 | 1 |
_aspa _heng |
|
| 043 | _ae------ | ||
| 050 | 4 |
_aHF5415.12.E8 _bL3618 2009 |
|
| 082 | _a658.8 L224d 2009 | ||
| 100 | 1 |
_aLambin, Jean-Jacques, _d1933- _922804 |
|
| 240 | 0 | 0 |
_aMarket-driven management. _lEspañol. |
| 245 | 1 | 0 |
_aDirección de marketing : _bgestión estratégica y operativa del mercado / _cJean-Jacques Lambin, Carlo Gallucci y Carlos Sicurello. |
| 250 | _a2a ed. | ||
| 260 |
_aMéxico : _bMcGraw-Hill, _c2009. |
||
| 300 |
_axxii, 596 p. : _bil. ; _c23 cm. |
||
| 500 | _aTraducción de: Market-driven management: strategic and operational marketing. | ||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aMarketing _zEurope. _922884 |
|
| 650 | 0 |
_aMarketing _zEurope _xManagement. _922885 |
|
| 650 | 4 |
_aMercadotecnia _zEuropa. _922886 |
|
| 650 | 4 |
_aMercadotecnia _zEuropa _xAdministración. _922887 |
|
| 700 | 1 |
_aGallucci, Carlo. _922888 |
|
| 700 | 1 |
_aSicurello, Carlos. _922889 |
|
| 907 | _b12267338 | ||
| 942 |
_2ddc _cLIBRO |
||
| 980 | _aOCLC | ||
| 999 |
_c12510 _d12510 |
||