| 000 | 01499cam a2200409Ia 4500 | ||
|---|---|---|---|
| 001 | tec012350643 | ||
| 003 | MX-MoT | ||
| 008 | 091026s2010 mx a b 001 0 spa d | ||
| 020 | _a9786071502278 | ||
| 020 | _a6071502276 | ||
| 035 | _a(OCoLC)708188260 | ||
| 040 |
_aI8M _bspa _cI8M |
||
| 041 | 1 |
_aspa _heng |
|
| 050 | 4 |
_aHF5415.55 _b.A9418 2010 |
|
| 082 | _a658.8 A944o 2010 | ||
| 100 | 1 |
_aAzevedo, Abaetê de. _922962 |
|
| 240 | 0 | 0 |
_aCustomer obsession. _lEspañol. |
| 245 | 1 | 0 |
_aObsesión por el cliente : _bcómo obtener y retener clientes en la nueva era del marketing relacional / _cAbaetê de Azevedo y Ricardo Pomeranz ; traducción, María Jesús Herrero Díaz. |
| 250 | _a1a ed. | ||
| 260 |
_aMéxico : _bMcGraw-Hill, _c2010. |
||
| 300 |
_axiii, 226 p. : _bil. ; _c23 cm. |
||
| 500 | _aTraducción de: Customer obsession: how to acquire, retain, and grow customers in the new age of relationship marketing. | ||
| 504 | _aIncluye referencias bibliográficas (p. 217-220) e índice. | ||
| 650 | 0 |
_aConsumers. _922963 |
|
| 650 | 0 |
_aMarketing. _94344 |
|
| 650 | 0 |
_aCustomer relations. _922964 |
|
| 650 | 0 |
_aRelationship marketing. _922796 |
|
| 650 | 4 |
_aConsumidores. _92330 |
|
| 650 | 4 |
_aMercadotecnia. _97779 |
|
| 650 | 4 |
_aRelaciones con los clientes. _922965 |
|
| 650 | 4 |
_aMercadotecnia de relaciones. _922799 |
|
| 700 | 1 |
_aPomeranz, Ricardo. _922966 |
|
| 700 | 1 |
_aHerrero Díaz, María Jesús, _etr. _922967 |
|
| 907 | _b12350643 | ||
| 942 |
_2ddc _cLIBRO |
||
| 980 | _aOCLC | ||
| 999 |
_c12532 _d12532 |
||